I'll tell you about my new favorite idea, which like all new favorite ideas, is really an old idea. This one, from the 1960s, was used only in a couple of studies. It's called "latitude of acceptance". If I want to persuade you, what I need to do is pitch my arguments so that they're in the range of a bubble around your current belief; it's not too far from your current belief, but it's within this bubble. If your belief is that you're really, really anti-guns, let's say, and I want to move you a bit, if I come along and say, "here's the pro-gun position," you're actually going to move further away. Okay? It's outside the bubble of things that I can consider as reasonable.
We all have these latitudes around our beliefs, our values, our attitudes, which teams are ok to root for, and so on, and these bubbles move. They flex. When you're drunk, or when you've had a good meal, or when you're with people you care about versus strangers, these bubbles flex and move in different ways. Getting two groups to work together is about trying to get them to a place where their bubbles overlap, not their ideas, not their beliefs, but the bubbles that surround their ideas. Once you do that, you don't try to get them to go to the other position, you try to get them to see there's some common ground that you don't share, but that you think would not be a crazy position to hold.
One of the things that Julia Peyton-Jones and I try to do with the Serpentine Gallery Marathons, on which we've collaborated with Edge many times, is to provide a format that isn't like a normal conference: it takes place over 24 or 48 hours. And it happens in the Serpentine Gallery Pavilion, so this creates a connection between art and architecture. And then one connects to all the other disciplines through the invited speakers. It's a kind of knowledge festival. The marathon is a hybrid. It's a group show, because artists are doing performances, but they're given time and not space. But it's also a conference because there are lectures and presentations. This year's Marathon, which takes place at The Serpentine Gallery the weekend of October 18-20, will be about "Extinction".
by John Brockman
Hans Ulrich Obrist is Co-director of the Serpentine Galleries, and the initiator of numerous international art projects and exhibitions. One example is the current Serpentine event (through August 14th), a new durational performance by Marina Abramović entitled "Nothing" in which the artist is in residence for 512 hours.
It is for this kind of signature event that, in 2009, HUO was ranked #1 in Art Review's annual "Art Review Power 100" list of the contemporary art world’s most powerful figures, and #2, #2, #5, in 3 out of the past 4 years. It is a measure of his unique stature, that in today's contemporary art world, one that often seems dominated by money, HUO, who, in the 25 years I've known him, has never mentioned money, prices, or the art market, is arguably the contemporary art world's most influential figure.
"I don't talk about the art market", he explains, "as I don't know much about it. It's not part of my work. I have always worked on public exhibitions towards the end of making the best work accessible for everyone. As Gilbert and George say, 'art for all'."
What interests him is the exhibition as ritual. "A crowd of people is not a crowd but rather a number of individuals gathered in a space who are, contra the experience of an opera or a theatrical performance, not subject to a collective control of attention....Attention is neither monopolized nor homogenized. The exhibition is a very democratic and liberal ritual where the viewer decides the duration of his or her stay. "
I recently visited HUO at his office at the Serpentine Gallery to talk about the forthcoming "Marathon" on "Extinctions," an event that bridges the humanities and the sciences alike. "The spectre of extinction looms over the ways in which we understand our being in the world today," he says. "In response, artists and writers embed these concerns into the products of their creative endeavours. Environmental degradation, genocide, atomic weapons, threats to small, isolated communities, threats to languages, global warming economics and extinction, catastrophes in nature, life wiped out by disease and hunger—the constellation of topics around extinction is ever-expansive and as urgent now as ever before".
Some of the questions on the agenda for the participants to explore include "What is extinction and what are we losing? How do we understand loss and endings? How can an individual understand themselves in relation to a collective responsibility? What is the artist’s role in responding to mass extinction? What happens after the end has come and gone? How can artists, scientists and thinkers imagine new visions of the future? How has the spectre of extinction come to inform artistic and literary practice?" Edge once again plans to be there, collaborating with HUO as in previous marathon events: Maps For The 20th Century, Information Gardens, Formulae For The 21st Century, Table-Top Experiments Marathon.
What are the arts but products of the human mind which resonate with our aesthetic and emotional faculties? What are social issues, but ways in which humans try to coordinate their behavior and come to working arrangements that benefit everyone? There's no aspect of life that cannot be illuminated by a better understanding of the mind from scientific psychology. And for me the most recent example is the process of writing itself.
Psychologist Steven Pinker's 1994 book The Language Instinct discussed all aspects of language in a unified, Darwinian framework, and in his next book, How The Mind Works he did the same for the rest of the mind, explaining "what the mind is, how it evolved, and how it allows us to see, think, feel, laugh, interact, enjoy the arts, and ponder the mysteries of life".
He has written four more consequential books: Words and Rules (1999), The Blank Slate (2002), The Stuff of Thought (2007), and The Better Angels of Our Nature (2011). The evolution in his thinking, and the expansion of his range, the depth of his vision, are evident in his contributions on many important issues on these pages over the years: "A Biological Understanding of Human Nature", "The Science of Gender and Science", "A Preface to Dangerous Ideas", "Language and Human Nature", "A History of Violence", "The False Allure of Group Selection", "Napoleon Chagnon: Blood Is Their Argument", and "Science Is Not Your Enemy". In addition to his many honors, he is the Edge Question Laureate, having suggested three of Edge's Annual Questions: "What Is Your Dangerous Idea?"; What Is Your Favorite Deep, Elegant, Or Beautiful Explanation?"; and "What Scientific Concept Would Improve Everybody's Cognitive Toolkit?". He is a consummate third culture intellectual.
In the conversation below, Pinker begins by stating his belief that "science can inform all aspects of life, particularly psychology, my own favorite science. Psychology looks in one direction to biology, to neuroscience, to genetics, to evolution. And it looks in another direction to the rest of intellectual and cultural life— because what are the arts but products of the human mind which resonate with our aesthetic and emotional faculties? What are social issues but ways in which humans try to coordinate their behavior and come to working arrangements that benefit everyone? There's no aspect of life that cannot be illuminated by a better understanding of the mind from scientific psychology. And for me the most recent example is the process of writing itself."...
STEVEN PINKER is the Johnstone Family Professor in the Department of Psychology at Harvard University. He is the author of ten books, including The Language Instinct, How the Mind Works, The Better Angels of Our Nature, and The Sense of Style (September). Steven Pinker's Edge Bio page
WRITING IN THE 21ST CENTURY
I believe that science can inform all aspects of life, particularly psychology, my own favorite science. Psychology looks in one direction to biology, to neuroscience, to genetics, to evolution. And it looks in another direction to the rest of intellectual and cultural life— because what are the arts but products of the human mind which resonate with our aesthetic and emotional faculties? What are social issues but ways in which humans try to coordinate their behavior and come to working arrangements that benefit everyone? There's no aspect of life that cannot be illuminated by a better understanding of the mind from scientific psychology. And for me the most recent example is the process of writing itself.
I'm a psychologist who studies language—a psycholinguist—and I'm also someone who uses language in my books and articles to convey ideas about, among other things the science of language itself. But also, ideas about war and peace and emotion and cognition and human nature. The question I'm currently asking myself is how our scientific understanding of language can be put into practice to improve the way that we communicate anything, including science?
In particular, can you use linguistics, cognitive science, and psycholinguistics to come up with a better style manual—a 21st century alternative to the classic guides like Strunk and White's The Elements of Style?
Writing is inherently a topic in psychology. It's a way that one mind can cause ideas to happen in another mind. The medium by which we share complex ideas, namely language, has been studied intensively for more than half a century. And so if all that work is of any use it ought to be of use in crafting more stylish and transparent prose.
"No one ever got fired for buying IBM" is a wonderful example of understanding loss aversion. The advertising and marketing industry kind of knew this stuff mattered, but where we were disgracefully bad is that no one really attempted to sit down and codify it. When I discovered Nudge—Predictably Irrational—was another one, when I started discovering there was a whole field of literature about this thing for which we have no name—these powerful forces which no one properly understood—that was incredibly exciting. The effect of these changes can be an order of magnitude. This is the important thing. ...
...Markets actually work because they're adaptive and they're responsive to new information. Bad things get killed, good things get promoted. But most of the time what you'll find in business is no one has the faintest idea of why the things that work actually work. What's very useful here is that finally a group of academics with money, time, and high intelligence were finally sitting down to codify and make sense of things, which we'd been aware of for years but which, to our shame, we'd never attempted to actually try and systematize.
RORY SUTHERLAND is Executive Creative Director and Vice-Chairman, OgilvyOne London; Vice-Chairman, Ogilvy & Mather UK; Columnist, The Spectator.
KEVIN KELLY is Senior Maverick at Wired magazine. He helped launch Wired in 1993, and served as its Executive Editor until January 1999. He is currently editor and publisher of the popular Cool Tools, True Film, and Street Use websites. His most recent books are Cool Tools, and What Technology Wants.
by John Brockman
A few weeks ago David Carr profiled Kevin Kelly on page 1 of the New York Times Business section. He wrote that Kelly's pronouncements were "often both grandiose and correct." That’s a pretty good summary of Kevin Kelly's style and his prescience.
For the thirty years I've known him, Kelly has been making bold declarations about the world we are crafting with new technologies. He first began to attract notice when he helped found Wired as the first executive editor. "The culture of technology, he notes, "was the prime beat of Wired. When we started the magazine 20 years ago, we had no intentions to write about hardware—bits and bauds. We wrote about the consequences of new inventions and the meaning of new stuff in our lives. At first, few believed us, and dismissed my claim that technology would become the central driver of our culture. Now everyone sees this centrality, but some are worried this means the end of civilization."
The biggest change in our lives is the rate of change and it's interesting to note that this week marks the 10th anniversary of the 2004 founding of Facebook. (Twiiter, founded in 2006, was still 2 years away). If you were to get your news electronically at that time, most likely is was on a Blackberry pager. Nobody was talking about "sharing".
Kelly's is well aware that his complete embrace of what he calls "The Technium", is a lightning rod for criticism. But, he points out that "we are still at the beginning of the beginning. We have just started to make a technological society. The technological changes in the next 20 years will dwarf those of the last 20 years. It will almost be like nothing at all has happened yet."
In the meantime Kelly is doing what he's been up to for decades, acting as a sensing and ruddering mechanism for the rest of us, finding his way through this new landscape.
Imagine the following scenario: You have two different tribes, your collectivist tribe over here—where everything's in common, and your individualist tribe over there. Imagine these tribes not only have different ways of cooperating, but they rally around different gods, different leaders, different holy texts that tell them how they should live—that you're not allowed to sing on Wednesdays in this group, and in this group over here, women are allowed to be herders, but in this group over there, they're not; different ways of life; different ways of organizing society. Imagine these societies existing separately, separated by a forest that burns down. The rains come, and then suddenly you have a nice lovely pasture, and both tribes move in.
Now the question is: How are they going to do this? We have different tribes that are cooperative in different ways. Are they going to be individualistic? Are they going to be collectivists? Are they going to pray to this god? Are they going to pray to that god? Are they going to be allowed to have assault weapons or not allowed to have assault weapons? That's the fundamental problem of the modern world—that basic morality solves the tragedy of the commons, but it doesn't solve what I call the "tragedy of common sense morality." Each moral tribe has its own sense of what's right or wrong—a sense of how people ought to get along with each other and treat each other—but the common senses of the different tribes are different. That's the fundamental and moral problem.