DISFLUENCY

We've shown that disfluency leads you to think more deeply, as I mentioned earlier, that it forms a cognitive roadblock, and then you think more deeply, and you work through the information more comprehensively. But the other thing it does is it allows you to depart more from reality, from the reality you're at now. ..

ADAM ALTER is an Assistant Professor of Marketing at Stern School of Business, NYU. He is the author of Drunk Tank Pink: And Other Unexpected Forces that Shape How We Think, Feel, and Behave.

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