ADAM ALTER joined New York University Stern School of Business as an assistant professor of marketing with an affiliated appointment in NYU's Psychology Department in July 2009.
Professor Alter's research focuses on judgment and decision-making and social psychology, with a particular interest in the sometimes surprising effects of subtle cues in the environment on human cognition and behavior. His research has been published in Psychological Science, the Journal of Personality and Social Psychology, the Journal of Experimental Psychology: General, Proceedings of the National Academy of Sciences and the Journal of Experimental Social Psychology. Professor Alter's studies have been featured on CNBC, PBS and BBC Radio, and in The New York Times, Wall Street Journal, The Economist, and Newsweek.
He is the author of Drunk Tank Pink: And Other Unexpected Forces that Shape How We Think, Feel, and Behave.