2004 : WHAT'S YOUR LAW?

[ print ]

Founder, The Whole Earth Catalog; Co-founder, The Well; Co-Founder, The Long Now Foundation; Author, Whole Earth Discipline
Brand's Law


Information wants to be free.

The rest of Brand's Law
Information also wants to be expensive.

Brand's Pace Law
In haste, mistakes cascade. With deliberation, mistakes instruct

Brand's Asymmetry
The past can only be known, not changed. The future can only be changed, not known.

Brand's Shortcut
The only way to predict the future is to make sure it stays exactly the same as the present.