Rodrigo Martinez

Rodrigo Martinez
Rodrigo Martinez
Life Sciences Chief Strategist at IDEO in Boston, Massachusetts

Rodrigo Martinez is Life Sciences Chief Strategist at IDEO in Boston, Massachusetts. Before joining IDEO he was a principal with The Boston Consulting Group in the health care practice. With Juan Enriquez, Rodrigo co-founded Harvard Business School's Life Sciences Project and coined the term 'bioeconomy' in a series of papers and articles starting in 1997.

Martinez has worked on projects in 11 countries on topics including innovation and evolution of technology, biopharma R&D, scientific and industrial partnerships, and economic growth and policy.