Peter Schwartz

Peter Schwartz
Peter Schwartz
Futurist, Business Strategist; Senior Vice President for Global Government Relations and Strategic Planning, Salesforce.com; Author, Inevitable Surprises

PETER SCHWARTZ is Senior Vice President for Global Government Relations and Strategic Planning at Salesforce.com. He was cofounder and chairman of Global Business Network, a Monitor Group company, and a partner of the Monitor Group, a family of professional services firms devoted to enhancing client competitiveness. An internationally renowned futurist and business strategist, Peter specializes in scenario planning, working with corporations, governments, and institutions to create alternative perspectives of the future and develop robust strategies for a changing and uncertain world. His current research and scenario work encompasses energy resources and the environment, technology, telecommunications, media and entertainment, aerospace, and national security. Peter is also a venture partner of San Francisco-based Alta Partners, a member of the Council on Foreign Relations, and a member of the board of trustees of the Santa Fe Institute, the Long Now Foundation, and the World Affairs Council.

From 1982 to 1986, Schwartz headed scenario planning for the Royal Dutch/Shell Group of Companies in London. His team conducted comprehensive analyses of the global business and political environment and worked with senior management to create successful strategies. Before joining Royal Dutch/Shell, he directed the Strategic Environment Center at SRI International. The Center researched the business milieu, lifestyles, and consumer values, and conducted scenario planning for corporate and government clients.

He is the author of Inevitable Surprises, and The Art of the Long View, and co-author of The Long Boom, When Good Companies Do Bad Things, and China's Futures.

He publishes and lectures widely and served as a script consultant on the films "The Minority Report," "Deep Impact," "Sneakers," and "War Games."

Books