MICHAEL NORTON is an associate professor of marketing at the Harvard Business School. He completed his undergraduate degree at Williams College in 1997 and Ph.D. at Princeton University in 2002, as well as a post-doctoral fellowship in MIT’s Media Lab and Sloan School of Management (where he worked with Dan Ariely, best-selling author of Predictably Irrational).
Norton is particularly well-known for his research on the psychology of investment: How investing time, money, and labor can influence how people come to value things, from products to personal relationships. He has published more than 40 academic articles, which have appeared in top marketing, management, psychology, and interdisciplinary scientific journals.
His research has elicited extensive media attention, including appearances on National Public Radio and invited op-eds for the New York Times, Forbes, and the Los Angeles Times. His research has twice been featured in the New York Times Magazine Year in Ideas issue (in 2007 and 2009), and his research on the “IKEA effect” was named as one of Harvard Business Review’s Breakthrough Ideas in 2009. In 2010, he won the Theoretical Innovation Prize from the Society of Personality and Social Psychology. He has also received awards for exceptional teaching and mentorship. At Harvard, he teaches the Art of Marketing Science, a course which encourages MBAs to think like social scientists.