Anthony Greenwald

Anthony Greenwald
Anthony Greenwald
Professor of Psychology, University of Washington; Co-author, Blind Spot: Hidden Biases of Good People

ANTHONY GREENWALD was elected a member of the American Academy of Arts and Sciences in 2007. He is presently a professor of psychology at University of Washington (1986-present) and was previously at Ohio State University (1965-86).

Greenwald received his BA from Yale (1959) and PhD from Harvard (1963). He has published over 180 scholarly articles, served on editorial boards of 13 psychological journals, and has received three major research career awards — the Donald T. Campbell Award from the Society of Personality and Social Psychology (1995), the Distinguished Scientist Award from the Society of Experimental Social Psychology (2006), and the William James Fellow Lifetime Achievement Award from the Association for Psychological Science (2013).

In 1995 Greenwald invented the Implicit Association Test (IAT), which rapidly became a standard for assessing individual differences in implicit social cognition. The IAT method has provided the basis for three patent applications and numerous applications in clinical psychology, education, marketing, and diversity management.

Books