THE IMPLICIT ASSOCIATION TEST

BANAJI: What is remarkable about this test, which is called the Implicit Association Test—the IAT—is that it allows you to be a subject in your own experiment. Most scientists do not have the remarkable experience of being the object of study in their own research.

GREENWALD: The IAT provides a useful window into some otherwise difficult-to-detect contents of our minds. In some cases, we find things we did not know were there. It may be "an inconvenient truth" that what's there is not what we thought was there or want to be there. But I think it is generally something we can come to grips with.