AN EPIDEMIOLOGY OF REPRESENTATIONS

"How do the microprocesses of cultural transmission affect the macro structure of culture, its content, its evolution? The microprocesses, the small-scale local processes I am talking about are, on the one hand, psychological processes that happen inside people's brains, and on the other hand, changes that people bring about in their common environment — for instance the noise they make when they talk or the paths they unconsciously maintain when they walk — and through which they interact."