MARK HURST, founder of Internet consulting firm Creative Good, is widely credited for popularizing the term "customer experience" and the methodology around it. Hurst has worked since the birth of the Web to make Internet technology easier and more relevant to its "average" users. In 1999, InfoWorld magazine named Hurst "Netrepreneur of the Year", saying that "Mark Hurst has done more than any other individual to make Web-commerce sites easier to use." Over 39,000 people subscribe to his Good Experience newsletter, available for free at goodexperience.com or firstname.lastname@example.org.
Founder of Internet consulting firm Creative Good