MICHAEL NORTON is the Harold M. Brierley Professor of Business Administration at the Harvard Business School and a member of Harvard’s Behavioral Insights Group. He holds a B.A. in psychology and English from Williams College and a Ph.D. in psychology from Princeton University. Prior to joining HBS, Norton was a fellow at the MIT Media Lab and MIT’s Sloan School of Management.
His research has elicited extensive media attention, including appearances on NPR and invited op-eds for the New York Times, Forbes, and the Los Angeles Times. His research has twice been featured in the New York Times Magazine Year in Ideas issue (in 2007 and 2009), and his research on the “IKEA effect” was named as one of Harvard Business Review’s Breakthrough Ideas in 2009. In 2010, he won the Theoretical Innovation Prize from the Society of Personality and Social Psychology. He has also received awards for exceptional teaching and mentorship. At Harvard, he teaches the Art of Marketing Science, a course which encourages MBAs to think like social scientists.
