"The power of settings, the power of priming, and the power of unconscious thinking, all of those are a major change in psychology. I can't think of a bigger change in my lifetime. You were asking what's exciting? That's exciting, to me."
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To arrive at the edge of the world's knowledge, seek out the most complex and sophisticated minds, put them in a room together, and have them ask each other the questions they are asking themselves.
"The power of settings, the power of priming, and the power of unconscious thinking, all of those are a major change in psychology. I can't think of a bigger change in my lifetime. You were asking what's exciting? That's exciting, to me."