"Here we are in my studio. What I am working on at the moment is a rough mix for a piece of music for a totem pole. Usually one is asked to do music for films but this is for a totem pole. I call this piece of music Jennifer Financial Talk 3 and in fact it's a soundtrack for the project Jennifer is working on which is called a "Shame Totem", and we don't yet know exactly what form this shame totem will be presented in which gives me a few problems as a composer because obviously I would compose differently for different scenarios." —Brian Eno
Throughout the 19th century, native tribes that spanned the north coast of North America erected shame totem poles to signal to the community that certain individuals or groups had transgressed. This art is resurrected with a modernized, garish, digitally rendered 3-D shame pole to represent the most shameful corporations—chosen with the assistance of 500 people based in the U.S. who surveyed about the corporations that have most negatively affected society. —Jennifer Jacquet