It seems like yesterday, but Edge has been up and running for twenty-two years. Twenty-two years in which it has channeled a fast-flowing river of ideas from the academic world to the intellectually curious public. The range of topics runs from the cosmos to the mind and every piece allows the reader at least a glimpse and often a serious look at the intellectual world of a thought leader in a dynamic field of science. Presenting challenging thoughts and facts in jargon-free language has also globalized the trade of ideas across scientific disciplines. Edge is a site where anyone can learn, and no one can be bored.

The statistics are awesome: The Edge conversation is a "manuscript" of close to 10 million words, with nearly 1,000 contributors whose work and ideas are presented in more than 350 hours of video, 750 transcribed conversations, and thousands of brief essays. And these activities have resulted in the publication of 19 printed volumes of short essays and lectures in English and in foreign language editions throughout the world.

The public response has been equally impressive: Edge's influence is evident in its Google Page Rank of  "8", the same as The Atlantic, The Economist, The New Yorker, The Wall Street Journal, and the Washington Post, in the enthusiastic reviews in major general-interest outlets, and in the more than 700,000 books sold. 

Of course, none of this would have been possible without the increasingly eager participation of scientists in the Edge enterprise. And a surprise: brilliant scientists can also write brilliantly! Answering the Edge question evidently became part of the annual schedule of many major figures in diverse fields of research, and the steadily growing number of responses is another measure of the growing influence of the Edge phenomenon. Is now the right time to stop? Many readers and writers will miss further installments of the annual Edge question—they should be on the lookout for the next form in which the Edge spirit will manifest itself.

What is the secret of Edge’s success? To begin with, the charisma of John Brockman, its founder and leader. Add to that his eclectic but discerning taste in the choice of participants. The two major formats of Edge activities are no less important. The interviews are edited to make the interviewer invisible. Masking the questioner is not new, but remarkable skill is required to elicit both clarity and depth in seamless expositions of the participants’ ideas. Edge interviews read and sound like coherently constructed informal lectures—a surprising feat when the flow of the content is entirely driven by the interviewer’s questions.

The short-essay format of the Edge Annual Question is a daring innovation and a striking success. Apparently, 600-1,000 words is the sweet spot for introducing one big idea. The brevity disciplines the author and allows the reader to grasp the essential point—and to remain hungry for more even as she moves to another essay.

The unifying message in the story of Edge is that ideas matter, and they matter to many. They can be told with elegance, sometimes with wit, never with condescension. There is a large audience eager to learn what scientists in various disciplines are up to, and a large group of scientist-teachers eager to tell their stories. And certainly, there will be more stories. 

[Originally published on Edge, 5.22.19]