NEIL GERSHENFELD directs MIT's Center for Bits and Atoms. His unique research group investigates the relationship between the content of information and its physical representation, from molecular quantum computers to virtuosic musical instruments. Technology from his laboratory has been seen and used in settings including the Museum of Modern Art and rural Indian villages, the White House/Smithsonian Millennium celebration and automobile safety systems, Las Vegas shows and Sami reindeer herds.
He is the author of numerous technical publications, patents. His is the author of the best-selling When Things Start To Think, as well as The Nature of Mathematical Modeling, The Physics of Information Technology, and FAB, and he has been featured in media such as the New York Times, The Economist, CNN, and the PBS.