INNOVATE TO COMMUNICATE, THE GREAT CHALLENGE OF TECHNOLOGY

[ Sat. Aug. 31. 2013 ]

Why communicate?

Although the foundation of every innovation is the desire to improve human life, progress is often experienced as a relentless horde of "barbarian invasion" (definition by Alessandro Baricco) that triggers feelings of powerlessness and mistrust . This is due to our inability to understand the phenomenon in progress, difficulties arising, in turn, by a double communicative deficits. On the one hand, in fact, it lacks an effective dialogue between the community of innovators and all of us. To innovate is not enough to enter service in the social fabric: it is essential to a "third culture" (John Brockman - www.edge.com), an approach such that all the protagonists of this paradigm shift meet in opportunities for debate. It is necessary that scientists comparing their case, their ideas and expectations in dialogue with us, avoiding the accumulation of knowledge in intellectual circles, encouraging the involvement of the younger generation, ensuring the succession of ideas, assessing the risks and issues related to 'advanced technology. Only by reconciling the scientific with the humanistic sphere, making the knowledge democratic, unified and accessible you can understand the meaning and direction of flow of innovations.