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Charles Leadbeater [2.2.10] • Edge at DLD [1.24.10] • Edge Question 2010 [1.9.10]


CLOUD CULTURE: THE PROMISE AND THE THREAT [2.2.10]
By Charles Leadbeater

...A third threat comes from the new media moguls, the cloud capitalists: Facebook, Apple, Google, Salesforce, Twitter, who will seek to make money by creating and managing clouds for us.

These cloud capitalists are the new powers behind global cultural relations. Their rise has sparked an increasingly vicious civil war with the media old guard led by Rupert Murdoch. This battle between old and new media powers however has distracted attention from the question of how these companies will organise cloud culture on our behalf. Elements of their business models resemble traditional public services: Google's work with a consortium of libraries around the world to digitise books that are out of copyright; ITunes U provides thousands of models of course material for free. However these companies are also businesses: they will want to organise the cloud to make money. By the end of the decade Google will have unprecedented control over literary culture, past, present and future. Leave aside issues of trust, privacy and security, commercial providers of cloud services will have strong incentives to manage their users to maximise revenues and so to discourage them from roaming from one service to another. ...

Introduction

In 1991, David Gelernter, in his book Mirror Worlds, forecast the Web and laid the groundworlk for what is now becomeing known as Cloud Computing. Ten years ago Edge published David Gelernter's now-famous "The Second Coming: A Manifesto", and followed up in 2009 with "Lord of the Cloud: John Markoff and Clay Shirky talk to David Gelernter'". The Cloud is now front and center in public consciousness. A recent trip to Europe for a related EDGE-DLD event featuring Gelernter and the Feuilleton editors of Germany's two leading national newspapers, showed that the European views on the subject are in many ways quite different than those in the news, the blogs, and twttersphere in the US.

Innovation consultant Charles Leadbeater represents the European view. He was commissioned by Counterpoint, the think tank of the British Council to write a position paper entitled "Cloud Culture: the future of global cultural relations" (publication by the British Council on February 8th). The following Edge essay is adapted from that document.

JB

CHARLES LEADBEATER is a financial journalist turned innovation consultant (for clients ranging from the British government to Microsoft). He is the author of Living on Thin Air, and We-Think.

Charles Leadbeater's Edge Bio Page

[Continue...]

 


"Everything is up for grabs. Everything will change. There is a magnificent sweep of intellectual landscape right in front of us." — David Gelernter


January 24, 2010 Munich

INFORMAVORE

Edge was in Munich for DLD 2010 and an Edge/DLD event. The event, entitled "Informavore", is a discussion featuring Frank Schirrmacher, Editor of the Feuilleton and Co-Publisher of Frankfurter Allgemeine Zeitung, Andrian Kreye, Feuilleton Editor of Sueddeutsche Zeitung, Munich; and Yale computer science visionary David Gelernter, who, in his 1991 book Mirror Worlds presented what's now called "cloud computing".

Gelernter's June, 2000 manifesto, published by both Edge and Frankfurter Allgemeine Zeitung, was at the time widely read and debated. In it, he famously wrote: "Everything is up for grabs. Everything will change. There is a magnificent sweep of intellectual landscape right in front of us."

 

~~
FURTHER READING ON EDGE:
The Age of the Informavore: A Talk with Frank Schirrmacher

Lord of the Cloud: John Markoff and Clay Shirky talk to David Gelernter
"The Second Coming: A Manifesto" by David Gelernter
The Edge Annual Question 2010: How Is The Internet Changing the Way You Think?


THE EDGE ANNUAL QUESTION 2010: HOW IS THE INTERNET CHANGING THE WAY YOU THINK? [1.09.10]


The Edge Annual Question — 2010

HOW IS THE INTERNET CHANGING THE WAY YOU THINK?

Read any newspaper or magazine and you will notice the many flavors of the one big question that everyone is asking today. Or you can just stay on the page and read recent editions of Edge ...

Playwright Richard Foreman asks about the replacement of complex inner density with a new kind of self-evolving under the pressure of information overload and the technology of the "instantly available". Is it a new self? Are we becoming Pancake People — spread wide and thin as we connect with that vast network of information accessed by the mere touch of a button.

Technology analyst Nicholas Carr wrote the most notable of many magazine and newspaper pieces asking "Is Google Making Us Stupid". Has the use of the Web made it impossible for us to read long pieces of writing?

Social software guru Clay Shirky notes that people are reading more than ever but the return of reading has not brought about the return of the cultural icons we'd been emptily praising all these years. "What's so great about War and Peace?, he wonders. Having lost its actual centrality some time ago, the literary world is now losing its normative hold on culture as well. Is the enormity of the historical shift away from literary culture now finally becoming clear?

Science historian George Dyson asks "what if the cost of machines that think is people who don't?" He wonders "will books end up back where they started, locked away in monasteries and read by a select few?".

Web 2.0 pioneer Tim O'Reilly, ponders if ideas themselves are the ultimate social software. Do they evolve via the conversations we have with each other, the artifacts we create, and the stories we tell to explain them?

Frank Schirrmacher, Feuilleton Editor and Co-Publisher of Frankfurter Allgemeine Zeitung, has noticed that we are apparently now in a situation where modern technology is changing the way people behave, people talk, people react, people think, and people remember. Are we turning into a new species — informavores? — he asks.

W. Daniel Hillis goes a step further by asking if the Internet will, in the long run, arrive at a much richer infrastructure, in which ideas can potentially evolve outside of human minds? In other words, can we change the way the Internet thinks?

What do you think?


This year's Question is "How is the Internet changing the way YOU think?" Not "How is the Internet changing the way WE think?" We spent a lot of time going back on forth on "YOU" vs. "WE" and came to the conclusion to go with "YOU", the reason being that Edge is a conversation. "WE" responses tend to come across like expert papers, public pronouncements, or talks delivered from stage.

We wanted people to think about the "Internet", which includes, but is a much bigger subject than the Web, an application on the Internet, or search, browsing, etc., which are apps on the Web. Back in 1996, computer scientist and visionary Danny Hillis pointed out that when it comes to the Internet, "Many people sense this, but don't want to think about it because the change is too profound. Today, on the Internet the main event is the Web. A lot of people think that the Web is the Internet, and they're missing something. The Internet is a brand-new fertile ground where things can grow, and the Web is the first thing that grew there. But the stuff growing there is in a very primitive form. The Web is the old media incorporated into the new medium. It both adds something to the Internet and takes something away."

This year, I enlisted the aid of Hans Ulrich Obrist, Curator of the Serpentine Gallery in London, as well as the artist April Gornik, one of the early members of "The Reality Club" (the precursor to the online Edge) to help broaden the Edge conversation — or rather to bring it back to where it was in the late 80s/early 90s, when April gave a talk at a "Reality Club" meeting, and discussed the influence of chaos theory on her work, and when Benoit Mandelbrot showed up to discuss fractal theory and every artist in NYC wanted to be there. What then happened was very interesting. The Reality Club went online as Edge in 1996 and the scientists were all on email, the artists not. Thus, did Edge surprisingly become a science site when my own background (beginning in 1965 when Jonas Mekas hired me to manage the Film-Makers' Cinematheque) was in the visual and performance arts.

To date, 167 essayists (an array of world-class scientists, artists, and creative thinkers) have created a 130,000 document. (Click here to go directly to the responses).

John Brockman
Editor & Publisher

PERMALINK

 


John Brockman, Editor and Publisher
Russell Weinberger, Associate Publisher
contact: editor@edge.org
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