We at Project Implicit tested political preferences in the 2000 and 2004 elections, and we do so again this year.

Presidential Candidates IAT

The Presidential tests are based on an assumption central to our research: We may not know our implicit, less conscious preferences.

So, take the test to see how its result matches up to your consciously expressed choice of candidate.

The political preference test is interesting because a voting decision is made quite deliberately. The candidate you explicitly endorse is likely to be the candidate you will vote for — even if the IAT should predict a different preference.

Yet if the IAT suggests a different candidate preference than the one you believe yourself to have, it can be the basis of interesting self-examination of why such divergence exists.

Proceed to either the Democratic Candidates task or the Republican Candidates task.

[See "THE IMPLICIT ASSOCIATION TEST: A Talk with Mahzarin Banaji and Anthony Greenwald"]