We at Project Implicit tested political preferences in the 2000 and 2004 elections, and we do so again this year.
Presidential tests are based on an assumption central to our
research: We may not know our implicit, less conscious preferences.
political preference test is interesting because a voting decision
is made quite deliberately. The candidate you explicitly endorse
is likely to be the candidate you will vote for — even
if the IAT should predict a different preference.